What happens after you’re happy with your pitch and you’re ready to start recording? You have to book interviews with people who will bring your show idea or story to life. Host Alex Blumberg sits down with Wallace Mack (The Nod, Mogul), Flora Lichtman (Every Little Thing), and PJ Vogt (Reply All) to explore best practices for how to identify potential guests, how to connect with them, and what to listen for when figuring out who to invite to be on your show.