Producing any podcast begins with an idea — a pitch. And for a pitch to turn into a successful show or episode, it needs to have certain ingredients. Host Alex Blumberg shares his formula for developing successful pitches. He’s joined by current and former colleagues who weigh in with their own advice and experiences, including Jack Hitt (Uncivil, This American Life), Jorge Just (Heavyweight, Every Little Thing), and Flora Lichtman (Every Little Thing).